MySpace.com is now over 100 million people strong from all over the world. The social networking site has been a launcing pad for thousands of musicans.  In the past year they have created new parts to the site to hopefully do the same for filmmakers, comedians and authors. So what is next for MySpace might you ask? Well here are a few of those answers. 

Becoming a place to go to for opinions, reviews and city suggestions. 

What’s next for FIM is leveraging MySpace’s online community and communication into a peer recommendations framework for leads on everything and anything: the best children’s playgrounds in Los Angeles to the best concert seats in Madison Square Garden to the best steakhouse in Dallas. Such peer recommendations provide a gentle seaway into targeted, fine-tuned behavioral marketing for national and local advertisers wanting to reach MySpace’s 15- to 34-year-old core user.

On deciding whether or not to partner with Google on its advertising searches.

If FIM can remain in control of the advertising and marketing experience, generating 80% of FIM’s revenue and 30% of News Corp.’s overall revenue, it won’t have to share as much of that money with the likes of Google.

For the past six months, News Corp. and FIM have been locked in talks with Google (the leading contender) as well as Microsoft, Ask.com and Yahoo! about partnering to provide more advanced paid search services. Google’s stable of advertising-related support, including its newest online checkout service, could provide MySpace with turnkey support in search, commerce and advertising.

Watch out for Sports and Games to join Music, Comdey and Film soon. 

Sports and games soon will join the music, comedy, film and blog gathering places that are a springboard for less overt, viral advertising. They will be powered by Fox’s branded entertainment, sports and news assets also created for the core demographic the company calls “Generation Fox.”

Why Google wants a piece of MySpace’s action. 

Little wonder, then, why a search and advertising powerhouse like Google wants a piece of the action given that MySpace generates more than 8.5% of all Google’s traffic and 5% of all general Internet searches, according to Hitwise. The billion-dollar question nagging at News Corp. executives is how to enter an alliance with the likes of Google and not lose control.

Better Email and IM to come. 

At present, plans are being formulated to provide MySpace users improved instant message, Voice over Internet Protocol and possibly e-mail through alliances with telephone companies and other service providers, sources said. The popular America’s Sports Blog on FoxSports.com has been the impetus for giving MySpace users their own tools to blog with. There also is intensified focus on streaming video in response to the ramping 35,000 user-generated video uploads daily to MySpace.

Revenue and predicted future revenue streams. 

Murdoch said FIM will post at least $350 million in revenue this year, up from $47 million last year, and at least $500 million in 2007. Some analysts, who expect MySpace revenue to top $1 billion by decade’s end, say the site will turn profitable this year with about $13 million, and that could increase to $50 million in profits in 2007.

In June, MySpace was second only to Yahoo! Mail in capturing 17% of online display ad impressions, according to Nielsen//NetRatings AdRelevance.

MySpace even has its own Instant Messanging service now. 

MySpace accidentally launched an alpha instant messenger this year, which drew 18,000 downloads in an hour before it was shut down and returned to the drawing board. The beta version was released six months later.

Download your favorite Fox TV shows and movies on MySpace. 

It’s too soon to know the future of paid content downloads on MySpace, having recently launched its first offering: $1.99 downloads of the Fox series “24,” sponsored by Burger King. However, paid search represents a considerable revenue-generating opportunity for MySpace and a search partner.

It appears MySpace is well on its way to taking over the world. Everything that Rubert Murdoch touches  usually turns to gold. I guess it is just a matter of not if but when you can expect to see Bill O’Reilly and Sean Hannity on MySpace.

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