Brad Pitt and Plan B, his production company, could be facing trademark legal issues regarding the name ‘Plan B’.

Plan B, Hollywood (the production shingle partnering Brad Pitt, Paramount Pictures chief Brad Grey and, formerly, Jennifer Aniston), meet Plan B, New Jersey (a morning-after pill concocted by Barr Pharmaceuticals subsidiary Duramed). And only the latter, approved this week by the Food and Drug Administration (FDA) as an over-the-counter, 72-hour post-coital solution, seems to be punch lined with an ®, the ominous symbol for registered trademarks.

Given the long trajectory of medical research and development, you can bet Barr Pharmaceuticals got to the trademark table long before Brad, Jen and Brad’s brainstorm.