Tom Cruise and Katie Holmes have plastered the magazines and news this week with baby Suri. Tom-Kat has put on a massive PR push to repair their image. Tom even made a trip to Brooke Shield’s house to applogize for blasting her for taking anti-depressants after the birth of her first child.

The TomKat PR machine has been in fullest attack mode all week, and the latest charge came when Katie and Tom did lunch with the mothers TomKat for the second time this week at the Beverly Hills Hotel. The supposedly feuding families looked notably chummy and happy for the photographers. And in just one week, the couple have managed to use the top-rated newscast and late-night show as well as the most visible hotel and restaurant in Hollywood to attempt a complete image overhaul, not to mention a 22-page spread in Vanity Fair.

But none of it appears to be working. Tom continues to rant about the dangers of prescription drugs and his firing from Paramount is a tell-all of how the industry is looking at him now.

But TMZ is told that Cruise has mouthed off to various Hollywood bigwigs at various venues, including dinners at restaurants, about the evils of certain drugs, knowing that family members of these bigwigs are taking them. They are outraged, and don’t believe the new, softer side of Tom for a minute.

In a TMZ poll, asking how transparent the Tom-Kat PR push is, 86% say it is ‘totally see-through’, 9% say it is ‘murky, while just 5% say it is legit.