Retail giant Wal-Mart is bringing Christmas back to it’s thousands of stores.  Wal-Mart is returning ‘Christmas’ to store promotions, marketing, and advertisements after several years of incorporating the term ‘Happy Holidays’ in place of it.

“We learned a lesson from that. Merry Christmas is now part of the vocabulary here at Wal-Mart,” said Linda Blakley, a Wal-Mart spokeswoman.

Wal-Mart said Thursday that it will launch its first Christmas-specific TV ad in several years, feature Christmas shops, previously called Holiday Shops, and increase the number of seasonal merchandise labeled “Christmas” instead of “holiday” by 60 percent.

Macy’s, Kohls and Federated Departement Stores are doing the same.

Macy’s is adding Christmas signage in all of its department stores and Kohl’s is playing up Christmas this year in its TV, print and radio advertising, according to Vicki Shamion, a Kohl’s spokeswoman.

Not everyone is as quick to hop back on the Christmas wagon.

“We are going to continue to use the term holiday because there are several holidays throughout that time period, and we certainly need to be respectful of all of them,” said Dawn Bryant, a spokeswoman at Best Buy Co. Inc. (BBY), whose advertising omits any reference to Christmas.