Joe Francis is whining and complaining that fellow skin magnate Hugh Hefner doesn’t have his back.  Francis is in a ton of legal hot water. Hefner’s obscenity charges in 1963 were very mild in comparison.

“It’s sad how quickly [Hef] forgets,” says Joe to Page Six, while he whiles away his days in Washoe County Jail in Reno, Nev., unable to leave for fear of getting picked up by Florida authorities. Hef, of course, was arrested back in 1963 on obscenity charges for publishing pictures of Jayne Mansfield.

Hugh Hefner = Marilyn Monroe

Joe Francis = Janice Dickinson