“I wanted to start the show in a very big and dramatic way, and she’s the one to do that,” VMA executive producer Jesse Ignjatovic tells MTV.com. “She’ll captivate everyone, and set the tone for rest of the night.”

Britney Spears and MTV are a perfect match. One of them doesn’t sing and the other doesn’t play music videos any more. She is set to perform her new single “Gimme More“.