Britney Spears and exposed lingerie go together as good as potatoes and gravy. A strong rumor is floating about that a major lingerie company is in negotiations to get Spears to endorse their panty and bra line.

“A pretty prominent underwear company is very interested in having Britney exclusively endorse their line, an insider close to the pop princess told Pop Tarts.

“At this stage the deal probably won’t involve any official advertising, but she’ll be required only to wear their products, and I guess somehow she’ll have to work out a way to show those cotton coverings!

At least its not another horribly scented fragrance. Only an endorsement with a wig company would be a better fit for Brit.

My bet is on Frederick’s of Hollywood over Victoria’s Secret. With Trashy Lingerie out of Hollywood as the dark horse.