Rap mogul Sean ‘Diddy’ Combs has agreed to promote the Ciroc vodka brand in a deal that could net him more than $100 million dollars.

The hip-hop mogul has entered a multiyear partnership with boozemaker Diageo PLC to promote the company’s Ciroc vodka brand in a deal that could net him over $100 million.

Under the terms of the agreement, the artist otherwise known as Sean Combs will have a hand in everything from marketing the line of booze to determining where it will be sold.

He will take home 50 percent of the profits from his labors, which, depending on how the brand fares under his sponsorship, could be considerable.

We live in an amazing world where an average rapper can get $100 million bucks for promoting liquor.  Diddy continues to have men press charges against him claiming that Diddy punched them.

I can see the promo now for Ciroc vodka: ‘Get Drunk and Punch Somebody’.