Gmail/Google is attempting to play an April Fools Day Joke on all of us by announcing their new ‘Custom Time’ option that lets you set the date and time that any email has been sent. Therefore being able to back date anything so that it looks like it was sent weeks and years ago.

Here is what Google says about it on their page today:

How do I use it?

Just click “Set custom time” from the Compose view. Any email you send to the past appears in the proper chronological order in your recipient’s inbox. You can opt for it to show up read or unread by selecting the appropriate option.

Is there a limit to how far back I can send email?

Yes. You’ll only be able to send email back until April 1, 2004, the day we launched Gmail. If we were to let you send an email from Gmail before Gmail existed, well, that would be like hanging out with your parents before you were born — crazy talk.

How does it work?

Gmail utilizes an e-flux capacitor to resolve issues of causality (see Grandfather Paradox).

How come I only get ten?

Our researchers have concluded that allowing each person more than ten pre-dated emails per year would cause people to lose faith in the accuracy of time, thus rendering the feature useless.

E-flux capacitor? That’s pretty funny and a good attempt at an April Fool’s joke.

Here is also what some of the users of the new option are saying according to Google:

“The entire concept of ‘late’ no longer exists for me. That’s pretty cool. Thanks Gmail!”

Miriam S., Delivery girl

“I just got two tickets to Radiohead by being the ‘first’ to respond to a co-worker’s ‘first-come, first-serve’ email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I’m denying it.”

Robby S., Paralegal

“This feature allows people to manipulate and mislead people with falsified time data. Time is a sacred truth that should never be tampered with.”

Michael L., Epistemology Professor

“I used to be an honest person; but now I don’t have to be. It’s just so much easier this way. I’ve gained a lot of productivity by not having to think about doing the ‘right’ thing.”

Todd J., Investment Banker

Gmail pulled a similar April Fool’s Joke last year claiming they would print off any and every email and have it sent to you at any time you wanted.