Pop singer Christina Aguilera has released a new fragrance for women that she is calling ‘Inspire’. The perfume is being made and distributed by Proctor & Gamble. The fragrance is just the opening act for Aguilera who expects to have a new album out before the end of the year.
The outer packaging is red because â€œitâ€™s fun, it pops.” A touch of pink is meant to add playfulness, she said, the teardrop shape of the bottle is the classic statement and the silver-colored, saucer-shaped top â€œbrings in the modern appeal.”
Her licensee, P&G Prestige Products, is entering the celebrity sweepstakes with Aguilera and has studied the category with the kind of thoroughness that the Cincinnati-based consumer products behemoth hopes will propel it to the head of the class.
Famed director/photographer David LaChapelle created and directed the commercials for the ‘Inspire’ fragrance.Â So X-Tina is likely sexy, nude, hot and exposing plenty of skin for her fragrance to pour over.
David LaChapelle filmed the scentâ€™s print and TV commercials in Los Angeles. Created with the P&G fragrance team together with International Flavors & Fragrances, Aguilera started working on this fragrance while on her last tour.
You aren’t A-list in Hollywood until you have your own fragrance. Just how many scents can humankind create to pair up with all of these celebs? The only celeb fragrance I ever had was Michael Jordan cologne. Been working on that bottle for about 12 years. You guessed it…I am all naturally smell good. I only added 20 squirts of Jordan cologne when I needed to get rid of a needy female.