Pop singer Christina Aguilera has released a new fragrance for women that she is calling ‘Inspire’. The perfume is being made and distributed by Proctor & Gamble. The fragrance is just the opening act for Aguilera who expects to have a new album out before the end of the year.
The outer packaging is red because “it’s fun, it pops.” A touch of pink is meant to add playfulness, she said, the teardrop shape of the bottle is the classic statement and the silver-colored, saucer-shaped top “brings in the modern appeal.”
Her licensee, P&G Prestige Products, is entering the celebrity sweepstakes with Aguilera and has studied the category with the kind of thoroughness that the Cincinnati-based consumer products behemoth hopes will propel it to the head of the class.
Famed director/photographer David LaChapelle created and directed the commercials for the ‘Inspire’ fragrance. So X-Tina is likely sexy, nude, hot and exposing plenty of skin for her fragrance to pour over.
David LaChapelle filmed the scent’s print and TV commercials in Los Angeles. Created with the P&G fragrance team together with International Flavors & Fragrances, Aguilera started working on this fragrance while on her last tour.
You aren’t A-list in Hollywood until you have your own fragrance. Just how many scents can humankind create to pair up with all of these celebs? The only celeb fragrance I ever had was Michael Jordan cologne. Been working on that bottle for about 12 years. You guessed it…I am all naturally smell good. I only added 20 squirts of Jordan cologne when I needed to get rid of a needy female.