SELLOUT

Papa Joe Simpson is at it again. He has bought 15% of the Stampede Brewing Company and is pimping his daughter Jessica Simpson to endorse and promote the Stampede Light brew in print and web ads. Jess looks more like Fergie than herself in the ad above.

Here is what the company’s press release says about Jessica:

Everyone knows about Jessica Simpson’s daisy dukes body and healthy lifestyle. The all-American beauty and world-renowned entertainer has a passion for working out and making healthy food choices. But she also makes those smart choices with the beer she drinks. “Yes, I work out and take care of myself, but I also like a cold beer once in a while,” Simpson said. A new light beer with functional additives is Simpson’s new favorite beer — Stampede Light Plus®

Started by a fitness expert and former Anheuser-Busch marketing employee, Lawrence Schwartz, and formulated by the late Dr. Joseph Owades (the creator of the first-ever light beer in 1967 – now Miller Lite), Stampede Light has drinkability and marketing appeal that speaks directly to a healthier consumer.

As a small but aggressive start-up, Stampede Brewing Co. was looking for a global icon that represented its core values: healthy living, individuality, and personal responsibility. Jessica Simpson, an entrepreneur in her own right, was the obvious choice. “Jessica is America’s sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence, and her obvious physical fitness,” said Schwartz.

Simpson appears in recent photos to have been drinking up the company’s profits. Healthy beer? Jessica is becoming the KISS of pop music thanks to her money hungry daddy.

Stampede Light Beer Website