As part of Nickelodeon‘s The Big Green Help campaign, a new game is being launched online today with a goal of igniting real-world action for environmental change.
Kids will be asked to virtually pledge volunteer hours in the “Global Challenge” that they can translate into actionable steps in their homes, communities and schools. The game is this year’s cornerstone of Nickelodeon’s on-going global pro-social initiative, The Big Green Help, which aims to make energy-saving and earth-friendly activities a part of kids’ everyday lives.
“With about three quarters of the U.S. kid population actively gaming online, we think our ‘Global Challenge’ game is a great way to connect them to the pro-social issues they care about, like the environment,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Kids and Family Group. “Our legacy of empowering kids has shown that they can lead the way in addressing positive change, and we hope this game can be the beginning of a kid-led environmental movement.”
Kudos to Nick for being more than a channel of mindless cartoons and “entertainment”. Introducing social and environmental issues to children is something too many parents don’t do, and this is a great way to bring it to their world in a fun, relevant way.
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