Well you have probably heard about the steamy Calvin Klein Jeans ad that is causing passerbys in New York City to stop and ogle.

The 50-foot billboard ad can be found in Manhattan at the intersection of Houston and Lafayette Streets.

As provocative as the ad is, it likely won’t help CK regain its once dominant reign in designer jeans.  Look closely and you can find Calvin Klein jeans for under $30 bucks at Sam’s Club and Costco.  The odds of you finding one of the models from his billboard in your local Sam’s Club are substantially lower.

Too hot?  Too Steamy? Leave a comment with your thoughts on CK!