Gillette Cuts Tiger Woods For Now
Men’s shaving company Gillette is the latest of Tiger Woods’ corporate sponsors to either sever ties or lay off from using the embattled golfer in advertising. The announcement comes one day after Tiger admitted to multiple infidelities against his wife on his website.
“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” Gillette said Saturday.
Woods will be phased out from Gillette’s television and print advertising, and from public appearances and other efforts linking the two entities together, Gillette spokesman Damon Jones said.
While it may seem Gillette is canning Woods, the company refuses to say they are completely down with Tiger. They claim they are just respecting Tiger’s decision to take time off from the game of golf.
As any ads featuring Woods expire, they will not be renewed. Jones said that did not mean the company was severing its ties with Woods. There had been no upcoming scheduled public appearances for Woods, he said.
Woods has been profitable for the company since he signed on in 2007. Gillette likely wants to keep their options open with Tiger in case he is able to miraculously cure his failed public image.
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