Beyonce’s First Fragrance HEAT (Photos, VIDEO)
Actress/singer Beyonce is ready to launch her first fragrance, Heat, described as “a unique expression of a woman’s powerful sensuality” for “women who are not afraid to desire and to be desired” on February 2010. The 28 year-old was happy to finally be a part of the whole process, from bottle design to name and commercial ideas.
“I’m so happy with it,” the singer tellsWWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”
Beyonce’s Heat, which is a mix of top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. The first ads feature Beyonce’s own rendition of the classic “Fever” and she looks red hot (watch video below) – it was totally worth the wait! Are You Ready To Catch The Fever?
Beyonce Fragrance Heat Photos & Ad Video Below
Beyonce Fragrance Heat Ad Video
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