Rapper Kanye West finally released a music video for the new single “Power”, directed by Marc Brambilla, on MTV Thursday night (August 5) – watch video below. He had described it as a “spiritual and profane painting” and, well, Kanye was not kidding. “Power” is an animated “portrait”. Artsy!
“I instantly connected to the themes on the album,” Brambilla told MTV News of West’s yet-untitled next LP. “The whole idea of celebrity, the idea of power, the idea of sensuality in it, there’s sexuality in it as well, and those were all kind of themes that I’ve explored in my work before. Once I heard the album, that was what clinched it, and I felt very much in tune with the message behind the music.”
“I’ve always wanted to do something that would visualize power, to do a portrait of what power would look like in a sort of timeless way and being able to have him framed in that portrait,” Brambilla said. “Essentially doing a video portrait of Kanye as a symbol of power was very consistent with my art practice and what I explore in my artwork.”
Yo, I’mma let you finish and watch the video, but “Power” is the most boring music video of all time… OF ALL TIME!!
Kanye West “Power” Music Video