New studies suggest you are what you watch.

According to psychographic ad targeter Mindset Media, the shows you chose to watch on television can offer marketers very important insights into your personality. For instance, modest people prefer to watch shows like Deadliest Catch, while altruistic people are more likely to watch cooking shows like Rachael Ray and reality shows with happy endings like The Bachelor (I’d like to state, for the record, that The Bachelor doesn’t always have a happy ending).

Jim Meyer, Mindset Media CEO, said:

“Your personality determines what you consume, what TV shows you watch, what products you buy, and all the other decisions you make — political choices, for example. We didn’t invent psychographics or personality traits — they are really the things that separate buyer groups where demographics fail.”

Here are some interesting facts about which personality types match certain shows:

Creative people are 41% more likely to watch Mad Men. Liberals are 124% more likely to watch the drama than others: “creative people are also emotionally sensitive and intellectually curious types who tend to more often be dreamers rather than realists.”

Rebels and “rule-breakers” are 61% more likely to watch Family Guy: “Rebels don’t like authority, rules or structure they deem unfair, and usually won’t hesitate to make their feeling known with anger or sarcasm.”

Traditionalists are 21% more likely to watch Dancing With the Stars: “They respect authority and generally have their feet firmly grounded.”

People who find themselves superior to others are 47% more likely to watch The Office: “These alpha dogs believe they are extraordinary and happily brag about their accomplishments. They also prefer to be in charge, directing others rather than being directed.”

Realists are 20% more likely to watch The Biggest Loser: “They are pragmatic people who live in the present and work with what they have been given. They are emotionally stable and less prone to highs-and-lows drama.”

I find all of this quite interesting. Mostly because I’ve watched all of these shows at some point. I love television, what can I say? The beauty of all of this is that advertisers are making bank off of these personalities tuning in because they can gear their advertisements toward a specific group of people. Read the rest of the article HERE.

Did you find your personality listed in the studies?

[image: Rolling Stone]