Kim Kardashian is pushing a new credit card aimed at kids as young as 13 — because every parent wants their impressionable teen to ‘monkey see, monkey do’ after Kim Kardashian.

Realistically, it’s not such a terrible idea. The Kardashian Prepaid MasterCard will limit spending and leave the control/monitoring up to parents. The card is backed by Mobile Resource and launches tonight at Pacha in NYC.

A spokesperson for Mobile Resource elaborated on the idea behind the card:

“Teens do not spend their money as their parents think they do. And, drugs are a huge problem in this country. I give my son a small amount of cash and track his spending on his card.”

Makes sense. What do you think? Will a prepaid card help or hinder a child in learning how to manage their funds?