Apple made a big, heavily talked about announcement today: the full Beatles collection is now available on iTunes.

And many were disappointed. What was everyone expecting? A new Macbook that cleans your house for you?

From the iTunes page:

“The Beatles. The band that changed everything is now on iTunes. Get all of the studio albums and collections — each album comes with iTunes LP, featuring lyrics, photos, and more. Or you can download the digital box set that includes the band’s entire catalog, mini-documentary features on each album, and a video of the band’s first concert on U.S. soul in its entirety, the 1964 show at Washington Coliseum.”

The price on the box set? Just $149 to own a piece of music history.

It may not the white iPhone, but still a big announcement nonetheless — the Beatles songs have heavy licensing and have been unavailable (legally, anyway) on the internet in their entirety til now.

So, who will buy the full set?