Disney debuted their first fairytale ‘princess film’ in 1937, and Snow White became an instant classic.

But Pixar Animation Studios chief Ed Catmull, who oversees Disney Animation, says all good things must come to an end — and Disney is pulling the plug on their fairtytale releases.

“Films and genres do run a course,”

“They may come back later because someone has a fresh take on it … but we don’t have any other musicals or fairy tales lined up.”

Disney princesses have been the money-maker of the emprise since Snow White debuted, but maybe gearing the theme park for all sexes isn’t such a bad idea, what with Buzz, Woody and Captain Jack Sparrow making waves.

Last year’s The Princess and the Frog was Disney’s poorest performing princess film to date, and the upcoming release of Tangled (the Rapunzel story) may have similar results with only a small audience targeted.

“If you say to somebody, ‘You should be doing fairy tales,’ it’s like saying, ‘Don’t be risky,’”

“We’re saying, ‘Tell us what’s driving you.’”

What boils with Disney is no fairytale, unfortunately — it’s money making, not the dreams of little girls. And with the influence of sexy pop star role models, our kids aren’t geared towards tiaras and castles anymore.

Dafna Lemish, an expert on how media affects children’s lives, commented on the dramatic change:

“By the time they’re 5 or 6, they’re not interested in being princesses,”

“They’re interested in being hot, in being cool. Clearly, they see this is what society values.”

Isaac Larian — MGA’s chief executive — agrees:

“You’ve got to go with the times,”

“You can’t keep selling what the mothers and the fathers played with before. You’ve got to see life through their lens.”

Tangled opens this Wednesday, November 24th, on Thanksgiving Eve. Who will be taking their kids — boys and girls — to see it?