Former American Idol judge, Simon Cowell, appeared in an enigmatic commercial, “UnXploding Simon”, to promote the US version of “The X Factor”, which aired during the 2011 Super Bowl XLV on Sunday (February 6)- watch video below.

The 30-second spot shows the “unXplosion” of Simon Cowell as millions of pieces get together to form some type of jigsaw puzzle of the feared judge. When Simon’s image is revealed the words “He’s Back” appear behind him. The special effects are awesome.

“The X Factor” is coming this fall. Simon will be the leader of the judges’ panel, which is rumored to include British pop sensation Cheryl Cole. An insider said: “Simon is the boss of this show, he gets what he wants and he wants Cheryl. The money you make on American TV is huge, but there’s also a huge risk. The way American contacts are, gives Fox the chance to opt out if the viewers don’t take to her. But Simon won’t let that happen.”

Simon explains how “The X Factor” works in new released featurette (video below).

Simon Cowell The X Factor Super Bowl Commercial + Featurette Video