Jersey Shore’s Pauly D, launched his new T-Shirt store, Dirty Couture Shore Store, on the Jersey boardwalk yesterday, but the overly-gelled DJ wasn’t even allowed to attend the opening!

Due to contractual obligations with MTV and Shore Store, Pauly D was required to work his scheduled shift hocking cheap gear down the street from his store’s grand opening!

Laaaaaaaaame sauce.

Can MTV take their grubby paws off their prisoners, er, reality stars, for like, two seconds?  We get that you’re responsible for their celebrity, but give a guy a break!

And doesn’t look like Pauly will be spreading his wings anytime soon; the funnyman is locked in to film season 5 of Jersey Shore and another MTV reality show centered around his life as a prominent Rhode Island DJ.

Oh I’m sorry, were you’re still wondering what the —- Dirty Couture is?  Well friends, it is a fabulous line of highlighter-colored t-shirts with Pauly D’s tattoos printed on them.  As Fergie would say, G-L-A-M-O-R-O-U-S!

More Pauly D Fashion…

[Images: WENN]