SHOCKER!!!

According to reports, Jersey Shore star Mike “The Situation” Sorrentino has signed another six-figure endorsement deal – this time, it’s to be the face of Boca Tanning Club.  It’s a pretty sweet deal, considering that not only will Sitch get upwards of $100,000 to plug the tanning salon, but his company MPS Entertainment, which he co-owns with his brother, will also become part owners in the business

I wonder if Sitch will design little tiny “Situation” stickers that girls can wear to get tan tattoos?  Now THAT would be Jerseylicious.

Mike says he plans to open at least four more Boca’s in New Jersey in the near future and hopes to have Sorrentino friends and family working in each of the salons.  I can see the Jersey Shore fanatics now, all clamoring to get a tan where The Situation’s uncle’s cousin’s sister’s friend works.

So far this year, Sitch has landed endorsement deals with a clothing line and a tanning salon; so all that’s left to complete the GTL-ing trifecta is a gym endorsement!