It looks likeÂ Jersey Shore star, Mike “The Situation” Sorrentino is being approached by yet another big name brand for an endorsement deal. Â Only this time, the provisions of the deal are that SorrentinoÂ NOT be seen sporting their duds.
According to ABC News, Abercrombie & Fitch asked Sitch to stop wearing their brand on national television after the loathsome Lothario was seen prancing around Florence in a pair of neon A&F sweatpants during last week’s episode of Jersey Shore.
The retailer felt a “deep concern” that any link between Sorrentino and Abercrombie and Fitch would be detrimental to their “aspirational” marketing campaign. Â So detrimental in fact, that they’ve offered to pay off the entire Shore cast to ensure that their name not be seen on the MTV hit again.
We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans…
Listen A&F execs, your “fans” are the EXACT same people who tune into Jersey Shore week in and week out, so climb on down off your high horse and come hang out down here with the rest of us.
I think the bigger issue here isn’t so much that A&F is acting like a popular girl who got caught making out with a guy from AV club, it’s that the 29-year-old Sorrentino is still wearing Abercrombie and Fitch clothes. Â Did someone forget to give him the memo that wearing A&F after high school is lamer than a three-legged pony?
Take the money Sitch, and go get yourself a new, age-appropriate wardrobe.