Look!  Up in the sky!  It’s a DJ!  It’s a reality TV star!  It’s… It’s…

DJ Pauly D DelVecchio and his new line of high end tanning products!

And because there’s nothing in the world more interesting than MTV stars and their latest branding ventures, here’s the skinny:

DJ Pauly D of Jersey Shore fame, partnering with Devoted Creations Inc. to launch a line of tanning products to be sold exclusively in professional tanning salons all over the country.  As you might have guessed, Pauly D isn’t the first, or second Shore-er to try his hand at in the world of tanning retail; castmates JWoww and Mike “The Situation” Sorrentino currently profit from their own line of tanning oils and salon endorsements, respectively.

Pauly’s line should launch within the next two months.

[Image: FeyesVision/WENN]