Brazilian supermodel Gisele Bundchen recently stripped off to her sexy lingerie for a series of commercials for Hope Lingerie, which have been deemed sexist, promoting the sexual objectification of women (watch video below).

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In the videos, Gisele is trying to deliver bad news (crashing car, mom moving in, exceeding credit card limit, etc.) while impeccably dressed and scantily clad in sexy hot lingerie. The idea of the commercial is to prove that everything that comes out of a women’s mouth sounds much better when she is dressed only in lingerie (Hope lingerie!).

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The Brazilian Women’s Rights Secretariat formally requested the National Advertising Council to suspend the offensive ads, claiming it is reinforcing stereotypes and the objectification of women. I cannot say I disagree. This type of ads just makes me want to take off my bra, burn it and stop waxing altogether. Well, not really!

Gisele Bundchen Sexy Hope Lingerie Ad Commercial Video