Dakota Fanning‘s latest ad for Marc Jacobs‘ fragrance Oh Lola! has been banned in the U.K. for being too racy.
The ad, which shows the actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs, has been ruled too suggestive by Britain’s advertising watchdog and must be pulled immediately.
The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”
Tuesday, Marc Jacobs released a statement about the ASA’s decision:
“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.”
Eh, I’ve seen much worse. And I highly doubt she was holding that perfume there on purpose. Don’t worry, Marc. We’ll buy your perfume in America where nothing is inappropriate!