PETA, People for the Ethical Treatment of Animals, is targeting superstar Kim Kardashian for wearing real fur by putting up a billboard in Los Angeles, which is set to debut next month.

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The ad shows Kardashian wearing a fox pelt on one side and some cute fur babies on the opposite side with the caption, “Kim: These babies miss their mother. Is she on your back?”

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Her sister Khloe Kardashian posed nude for PETA in an anti-fur ad, and is using this as ammunition against the reality star. ”Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive,” said PETA spokeswoman  Lisa Lange. “When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless.”

Kim has yet to comment on the billboard.

[image: E!Online]