Bravo reality star Brad Goreski, who is most well known for being stylist Rachel Zoe‘s former assistant, has been named Kate Spade New York’s exclusive brand stylist.
Goreski will work to “elevate brand awareness surrounding the company’s ready-to-wear category” and work with creative director Deborah Lloyd to “style press events, fashion presentations, ad campaigns and e-commerce shoots.”
“The brand is known for its accessories, and their ready-to-wear is fairly new and [it's] Deb’s baby,” Goreski told reporters.“We see so many people carrying the bags and the accessories. It’s my hope to get the ready-to-wear out there and see it more on the streets and see people playing with it and making it their own.”
Goreski’s new show It’s a Brad, Brad World premieres Monday night, and he plans to use his show to promote his new position, as well as using social media. “I’m a huge Tweeter,” he said. “I use it as my way to really interact with people, and part of my job will be collaborating [with Kate Spade] in all areas of social media to get people involved and more excited about the brand.”
They are the perfect match.